Strategy & Communications for Complex Industries
We help companies translate breakthrough ideas into clear narratives that shape media, markets, and policy.
Communications. Operations. Policy.
What we do
Strategic Communications
Position companies and leaders with clear narratives that resonate with media, customers, and investors.
Policy & Regulatory Strategy
Navigate the intersection of public policy, government, and emerging industries.
Public Relations, Media &
Crisis Management
Earned media strategy, press placement, executive visibility, brand protection, and reputation management.
Product Marketing & Go-to-Market
Translate complex science, technology, or policy into compelling stories.
Behavioral Economics & Decision Design
Apply behavioral science to influence adoption, shape incentives, and drive decision-making across customers and institutions.
Launch & Pre-IPO Strategy
Support key company milestones including product launches, funding rounds, policy initiatives, and acquisitions.
What we do
Strategic Communications
Position companies and leaders with clear narratives that resonate with media, customers, and investors.
Public Relations, Media &
Crisis Management
Earned media strategy, press placement, executive visibility, brand protection, and reputation management.
Policy & Regulatory Strategy
Navigate the intersection of public policy, government, and emerging industries.
Product Marketing & Go-to-Market
Translate complex science, technology, or policy into compelling stories.
Behavioral Economics & Decision Design
Apply behavioral science to influence adoption, shape incentives, and drive decision-making across customers and institutions.
Launch & Pre-IPO Strategy
Support key company milestones including product launches, funding rounds, policy initiatives, and acquisitions.
INDUSTRIES Pharma & Biotech
Emerging Technology
Energy & Climate
Managed Marketplace
Consumer Tech
Transportation & Mobility
Last Mile Delivery
Government & Public Policy
Social Media
Luxury Goods & DTC
How we work
We partner with leadership teams during moments of transformation — product launches, new market entry, fundraising, regulatory scrutiny, and rapid growth.
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Our work blends strategic communications, behavioral economics, and operational execution to align narrative, incentives, and stakeholder behavior across media, markets, and policy.
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Narrative and positioning strategy
Go-to-market planning and market entry
Behavioral economics and adoption strategy
Executive visibility and thought leadership
Media strategy and press campaigns
Strategic partnerships and ecosystem development
Policy and regulatory engagement
Crisis communications and reputation management
Strategic communications ahead of funding rounds or exits
Our work spans high profile political campaigns, venture-backed startups, leading healthcare systems, top-tier transportation companies, and global media organizations.
Combined Experience Includes:
Media coverage across Fox, CNN, Bloomberg, Forbes, NBC, CBS, and more
Communications strategy supporting acquisitions and company exits
Strategic advisory to venture-backed healthcare and technology companies
Policy engagement with state and federal legislators
Narrative development for managed marketplace, biotech, and emerging technologies
Leadership of large operational teams and complex organizations
Our Team
Valerie Demicheva
Communications leader advising high-growth companies on narrative, executive positioning, and reputation. A trusted partner to CEOs navigating media scrutiny, crisis, and policy across AI, transportation, renewable energy, and consumer technology. With a background as a journalist and photographer for the San Francisco Chronicle, Women’s Wear Daily, and SOMA Magazine, Valerie brings a newsroom-trained perspective and a proven record securing top-tier coverage including CNN, Fox, and Bloomberg.
Flora Chang
Founder and strategist working at the intersection of science, business, and storytelling. Flora advises healthtech and biotechnology companies on strategy, positioning, and growth—translating complex science into clear narratives that resonate with investors, clinicians, and patients. Her work integrates behavioral economics with market strategy, communications, and go-to-market execution. She has applied this same approach to building luxury consumer wine brands, Nine Suns Winery and Houyi Vineyard, andPlinth Wine.